I work for a major SEO supply chain that does Heating plus A/C marketing. I handle building the websites plus helping them rank better on google. I think how to do search engine optimization plus Pay Per Click. I also think about all the various social media platforms, link building plus google ads. I am pretty much an expert on targeting keywords for Heating plus A/C dealers. My mother just self published her book. She needs my same services, only in the young adult romance business. It is the same principle, plus yet not. She needs targeted keywords so that her book comes up when you search for it. She needs a good website that has a viewer engaged plus interested. She also needs more updated social media that grabs attention plus is relevant. I am quite skilled in all things Heating plus A/C. I think how to make a website appeal to someone needing a tune-up or repair. I think what type of things to put on social media. For book publishing, I am clueless. I have built her a website that I think pretty good about. My mother is now on Insta, twitter plus facebook plus doing familiar posts. I don’t think I know how to get her a fan base though. Is it good enough that her website ranks on google? I think that her actual book should be what I focus on. I have tried some PPC strategies on different books plus reading websites. So far I have not gotten any luck. I suppose with online marketing you are skilled in your own niche plus nothing else. I am hopeful I will get better help for her.