When I 1st started up my small Heating plus A/C corporation the first thing I did was get a website.
I was quite dumb plus had a local woman just create it for me.
When I did not see any additional corporation work come in, I started relying on google ads. I then paid for PPC. PPC stands for “pay per click” ads. I paid to have a top spot in google. Everytime a client clicked on the advert, I needed to pay for that click. It did not matter if it ended in a sale or not. I never seemed to get a sale. I could track exactly how many people were clicking on my website name plus then leaving. I could even see how swiftly people were leaving. I finally realized the issue was my website. The website looked terrible plus tough to operate, that people were leaving after a few moments. After that, I called up a real SEO corporation to help me out. They totally redid my website. It is not even the same thing anymore. My website has many pages, built in links, pictures, moving graphics plus more written content. I also don’t need to rely on the PPC anymore. The SEO team uses search engine optimization. A great website, with targeted keywords rank your corporation higher on google. So now I only have to pay for 1 service plus it is a quality 1. I have gotten a ton more calls plus corporation due to a toiling, optimized website. I am so cheerful that I spent a little additional currency to have a better online presence.
Online marketing